An experienced content strategist, communications director, UX researcher, and accessibility consultant with a commitment to inclusive digital strategies to drive social change.
Develop communications plans and strategies to promote AFB and its strategic priorities—oversee the preparation and targeting of press releases, op-eds, position statements, and responses to unsolicited media inquiries, and ensure that staff are prepared for media interviews
Lead content strategy for the organization, oversee master editorial calendar, and guide interactive services for AFB’s web programs—which exceeded nonprofit benchmarks for engagement and traffic growth for the past five years
Oversee the organization’s social media channels and digital advertising campaigns (Google AdWords, Facebook), including integrated cross-channel posting strategy, hashtag and keyword strategy, SEO, and landing page optimization
Supervise work of staff and freelance editors, writers, social media specialist, p.r. manager, programmers, translators, and multimedia producers
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Collected, tracked, and analyzed digital metrics and conversion goals
Designed, conducted, and analyzed the results of focus groups, usability studies, A/B tests, card-sorting exercises, and accessibility evaluations with a wide variety of users, including participants with sensory disabilities
Advised senior leadership on usability and accessibility standards and the information gathered from iterative user tests on all new projects
Planned, conducted, and published usability research on the groundbreaking Helen Keller Archive, the first fully accessible digital archive
Developed the business case for the creation of an accessible HTML5 multimedia player, and assisted in its development, testing, launch, and adoption by government agencies and schools
Served as project manager and lead information architect for the development and launch of multiple web projects, including AFB’s elearning offerings, online bookstore, braille-themed website for children, a technology news magazine, and the Journal of Visual Impairment & Blindness
Created style guide and multimedia accessibility policy for AFB’s family of websites
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Edited market research on Latin American companies and country trends for international brokerage firm
Effectively translated complex financial information for a non-expert audience
Designed easily digestible graphs, figures, and reports ranging from short company updates to comprehensive regional surveys
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Managed peer review process of academic books in sociology, criminology, and Asian studies
Served as primary liaison to the Press for over 85 authors, and developed an extensive database of contacts and advisors
Wrote multiple successful grant requests to support the publication of specialized monographs
Fully accessible digital archive of historical materials relating to Helen Keller, the iconic deafblind author, political activist, and humanitarian.
Placed letter to the New York Times on AFB's mission to create a world of no limits for people who are blind or visually impaired.
Political campaign site for a progressive, first-time female candidate
Secured a Google GrantsPro Adwords grant and increased organization's click-through rate from 2.24% to 6.92%
Accessibility
UX research
Strategic communications
HTML, XML, CSS
Google AdWords
Google Analytics
Optimizely
Canva
Hootsuite
MailChimp